International Expansion Plan
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We want students to develop an international expansion plan, explore new market opportunities for Get Glasses Online, perform market research for new foreign market opportunities, and compare logistics and distribution options for new market entry.
The project can include but is not limited to:
- Target market screening
- Identifying which international market to enter (including a market entry strategy)
- Outlining how to enter an international market (including identification of key risks, estimated costs, and launch strategies).
- Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e. hiring/management strategies, cultural norms, and laws/regulations)
- Identifying potential international partners for international expansion, and providing a brief strategic overview
- What is the main goal for this project?
-
We want students to develop an international expansion plan, explore new market opportunities for Get Glasses Online, perform market research for new foreign market opportunities, and compare logistics and distribution options for new market entry.
The project can include but is not limited to:
- Target market screening
- Identifying which international market to enter (including a market entry strategy)
- Outlining how to enter an international market (including identification of key risks, estimated costs, and launch strategies).
- Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e. hiring/management strategies, cultural norms, and laws/regulations)
- Identifying potential international partners for international expansion, and providing a brief strategic overview
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://getglasses.online
- 2 - 10 employees
- Apparel & fashion
Get Glasses Online is a new e-commerce retailer specializing in affordable prescription glasses and sunglasses. Our goal is to be a national leader in eyewear e-commerce.