Marketing Strategy
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We want students to help us build a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- What channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
We would like students to perform:
Competitive analysis
Segmentation and targeting analysis
Positioning strategy
Marketing strategy
Marketing Communication Plans, including digital marketing
Implementation plan including scheduling, budget breakdown and metrics
- What is the main goal for this project?
-
We want students to help us build a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- What channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
We would like students to perform:
Competitive analysis
Segmentation and targeting analysis
Positioning strategy
Marketing strategy
Marketing Communication Plans, including digital marketing
Implementation plan including scheduling, budget breakdown and metrics
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
- How will you support learners in completing the project?
-
Provide a dedicated contact who is available to answer periodic emails over the duration of the project to address students' questions.
Available for a phone call/zoom meeting
About the company
- https://getglasses.online
- 2 - 10 employees
- Apparel & fashion
Get Glasses Online is a new e-commerce retailer specializing in affordable prescription glasses and sunglasses. Our goal is to be a national leader in eyewear e-commerce.