A strong online presence is key to unlocking new markets and building your customer base. In this project, we want students to analyze our current social media presence and propose methods to strategically leverage these tools to achieve our goals.

Develop a custom social media strategy and plan from scratch.

The strategy may include, but is not limited to:

• Conducting an audit of our current social media presence.
• Developing strategies for improving our online presence by recommending programs, tools, methods of engagement, social channels, or communication pieces.
• Developing strategies for increasing engagement on our various public accounts, blogs, or other marketing assets.
• Conducting an assessment of the effectiveness of our current communication channel(s).
• Identifying best practices to reach a new target audience.
• Identifying best practices within our current market segment to achieve a larger market share.
• Developing a content plan.
• Creating social media content posts.
• Create or expand on our social media policy or crisis management plan.