SEO and Social Media Strategy (Level UP)

Closed
Get Glasses Online
Vaughan, Ontario, Canada
ES
Founder and CEO
(6)
3
Preferred learners
  • Canada
  • Academic experience
Categories
Communications Market research Marketing strategy Media
Skills
digital marketing social media strategy social media content keyword research search engine optimization social media marketing
Project scope
What is the main goal for this project?

Number of students required to work in team: (2 teams of 4 students)

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

  1. Keyword analysis to determine relevant search terms to our organization
  2. A strategy document to outline:
  • Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
  • Social media requirements to increase the number of followers/likes and share
  1. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
  2. Creating engaging content for prominent media websites
  3. To suggest the tools and programs to achieve the goals

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:

  • Being one of the top-ranked result for the keywords ''buy glasses online"

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

About the company

Get Glasses Online is a new e-commerce retailer specializing in affordable prescription glasses and sunglasses. Our goal is to be a national leader in eyewear e-commerce.