Digital Advertising Campaign for ABAKiS Solutions
The main goal for the project is to prepare a highly targeted digital advertising campaign for ABAKiS Solutions' niche target market, designed to attract a low volume of strongly aligned early adopters. This will involve several different steps for the students, including:- Researching the niche target market and understanding their online behavior and preferences.- Creating a digital advertising strategy that aligns with the company's brand and product offering.- Developing highly targeted ad creatives and messaging to appeal to early adopters.- Implementing the digital advertising campaign across relevant online platforms.- Monitoring and analyzing the performance of the campaign to make real-time optimizations.
Market Research - Assistive Technology for Autism Intervention Schools
Our product is a subscription based service that solves an important problem for our target market, clinical professionals who work with autistic children. We offer a subscription based "ABA Data Collection" service that makes it easy for their teams to collect data when working with the child and quickly analyze the results.We would like to understand if there may be an opportunity to work with educational programs specializing in training ABA professionals to work in this field.Research will be focused on helping us answer questions like:Is there a demand for including data collection software in ABA educational programs?Is the school currently exploring different technology solutions for this purpose?What is the decision making process and timeline?What would be considered an acceptable cost per student for such a solution?Would their answers change if there were opportunities for collaborative feature development?
Mobile App for Handwritten Data Conversion
The main goal for the project is to make basic data analysis for autism intervention programs within reach for professionals starting a new practice, or those in developing countries who cannot afford a subscription to an expensive data collection platform. To support this goal, you will develop a proof of concept mobile app for android or iphone, that takes a photo of handwritten entries on a printed form template and converts it into a specified data format that can be consumed by the existing ABAKiS API. This will involve several different steps for the learners, including:- Understanding the existing ABAKiS API and its data format requirements.- Developing a mobile app that can capture and convert handwritten entries into the specified data format.- Testing the app to ensure accurate conversion and integration with the ABAKiS API.
Research Technology Decision-Making for Autism Service Providers
Our product is a subscription based service that solves an important problem for our target market, clinical professionals who work with autistic children. We offer a subscription based "ABA Data Collection" service that makes it easy for their teams to collect data when working with the child and quickly analyze the results.We have two distinct approaches to sales: "out of the box" subscriptions, and a more collaborative / co-creative model. This project is intended to help us better understand how "out of the box" prospects across different market sub-categories perceive our standard offering. This will inform any adjustments to our approach.Research will be focused on helping us answer questions like:Which sub-groups of our target market prefer an "out of the box" / purely transactional approach?How well do they connect with our core brand values and those of our competitors?Who decides on technology solutions and what is their decision making process?What are the main considerations they would consider when selecting a solution?Are there specific concerns or issues that currently hold them back from adopting a solution?
UI Test Automation Platform for Web Application
Our existing subscription-based web application, built on the Rails platform, is frequently updated with new features and fixes. Automated testing of the application is currently limited to unit tests of public methods in the controller and model classes. We would like to begin augmenting this automated test capability with a suite of automated UI regression tests. No platform has been formally adopted, however Selenium would be the default choice.The goal of this project is to use commonly available third-party tools (e.g., Selenium) to build a platform for automated testing of a web application UI, and a starting set of test scripts using a markup language (Cucumber, Gherkin, etc) that provide a template for product owners to work from. Full test coverage of the entire application is a much larger effort and out of scope for a student initiative. The expectation will be to lay the groundwork for future work, and implement as much as possible within the time available.Guidance as to test cases to implement will be provided by the project sponsor, and daily communications are an expectation. Access to the team Slack channel will be provided for asynchronous communication throughout the duration of the project.
New Subscriber Onboarding Email Campaign
Number of positions available: 1A common problem with new subscribers is helping them to overcome the initial psychological hurdle of getting started using our application. To assist with this, we would like to build an email automation campaign that captures their interest and provides simple, step-by-step instructions to break down this process for them. ("5 minutes a day to happiness" for example)There are existing templates, content and automations using MailChimp that are outdated and no longer functional, but which should serve as a good starting point. Students working on this should have excellent written English skills with the ability to convey technical information in easy-to-understand terms with a highly friendly, personable tone. Since the content will include images, visual layout skills are important as well.
Lead Qualification of Autism Behaviour Psychologists
Our product is a subscription based service that solves an important problem for our target market, clinical professionals who work with autistic children. We offer a subscription based "ABA Data Collection" service that makes it easy for their teams to collect data when working with the child and quickly analyze the results.Target market easily understands the value of our solution. When they see a product demo through a 30-minute virtual meeting, they are 40-50% likely to become a client. The challenge we face is connecting with qualified leads in a way that gets them wanting to book a demo.There are many different marketing approaches that might work for this, many of which could involve significant time and/or expertise investment to explore with sufficient depth to validate as to their effectiveness. The goal therefore is to provide a pros/cons assessment of a wide range of applicable marketing strategies, and a proof-of-concept level validation of the most promising of those.
Strategic Prospecting Plan
Our team is currently in the process of expanding into niche markets where we believe our product is a strong fit. Specifically we are looking at small clinical practices that specialize in Applied Behavioural Analysis (ABA) protocols for teaching autistic children. Our team's expertise is primarily in product development and we do not have fully dedicated sales staff.To become more effective, we need assistance developing an outreach process to support outbound sales. We would like to equip our team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market.The project may include, but is not limited to:Identifying new potential accounts that align with our current customer base.Compiling relevant market information.Building a customizable outreach script.Creating a simple tracking framework, including metrics, for measuring outreach success.The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.
Online Security Assessment
The goal of this project is to provide a prioritized list of security vulnerabilities of the company's online assets. Scope may be tailored to suit the constraints of the associated course, but any or all of the following areas may be included in the assessment:- Vulnerabilities in the core SaaS-based web application (app.myabakis.com) - e.g., penetration, script insertion, DOS, URL hacking, etc.- Vulnerabilities in the marketing website www.myabakis.com- Email and support systems- Sensitive document storage- Assess applicability of specific Data protection standards, such as PCI, HIPPA, GDPR that may apply in North America, Europe including the UK, Australia and New ZealandService reliability (database backup / restore, disaster recovery scenarios etc) are NOT in scope.
Online Security Assessment
The goal of this project is to provide a prioritized list of security vulnerabilities of the company's online assets. Scope may be tailored to suit the constraints of the associated course, but any or all of the following areas may be included in the assessment:- Vulnerabilities in the core SaaS-based web application (app.myabakis.com) - e.g., penetration, script insertion, DOS, URL hacking, etc.- Vulnerabilities in the marketing website www.myabakis.com- Email and support systems- Sensitive document storage- Assess applicability of specific Data protection standards, such as PCI, HIPPA, GDPR that may apply in North America, Europe including the UK, Australia and New ZealandService reliability (database backup / restore, disaster recovery scenarios etc) are NOT in scope.
Responsive UI on Existing Web Application for Autism Therapy Teams
Do you have a background or interest in implementing intuitive, responsive web application User Interfaces?Autism therapy programs involve collecting a lot of complex data, and that's where we come in. ABAKiS allows autism intervention teams to reliably record data, track progress, analyze trends and update protocols - all instantly accessible from the cloud. "Keeping it simple" is so core to our brand promise that it's written into right our name: ABAKiS means "ABA - Keep it Simple".Our web application, "myABAKiS" is at the core of this brand promise.We’d love to see what you would do with our core web application, "myABAKiS". Originally optimized for "large" screens, tablet users often complain that the layout fails to fully meet our brand promise on their devices. Taking feedback and design ideas from several past user experience studies and focus groups, your task will be to update the existing application UI design to be responsive down to medium-sized screens while maintaining consistency with larger screen sizes.Students will work closely with the product owner and be a part of the regular development team, attending daily scrum meetings etc., to ultimately produce production-ready code. All meetings will be held virtually.Technology StackThis project will primarily involve HTML5 / CSS with some Javascript. Some familiarity with development in a Ruby on Rails environment is helpful but not essential.
Marketing website redesign / rebuild
Our business is based on SaaS subscriptions. The marketing website, www.myabakis.com, is due for a significant overhaul in order to effectively attract and retain interest, and drive subscription sales.For this project, students will be provided with an understanding of the business needs and key messages that resonate with the target market.Using that knowledge, the primary goal will be to propose an updated design of the website that makes it easy for visitors to find what they are looking for and promote calls to action that lead them along their purchase decision journey all the way through to becoming subscribers.Scope and time permitting, the design proposal may be followed up by a conceptual and/or production ready implementation.The project is proposed to be built using WordPress and WooCommerce, although alternate proposals may be considered.Skills and knowledge required includes website layout, customer decision journey, WordPress design, user experience design.
Ease-of-use redesign - existing web application for autism therapy teams
Do you have a background or interest in user experience design or user interface design? Are you passionate about creating visual designs that are intuitive and easy to learn with no instruction?Autism therapy programs involve collecting a lot of complex data, and that's where we come in. ABAKiS allows autism intervention teams to reliably record data, track progress, analyze trends and update protocols - all instantly accessible from the cloud. "Keeping it simple" is so core to our brand promise that it's written into right our name: ABAKiS means "ABA - Keep it Simple".Our web application, "myABAKiS" is at the core of this brand promise.We’d love to see what you would do with our core web application, "myABAKiS". Put yourself in the shoes of a user experience designer working for our company, and tell us how to make our application both responsive and more intuitive for our core user types: ABA analysts, team leads, interventionists, and parents. You will have access to a test account on the live application, as well as to some concept mockups of a proposed redesign from our lead engineer.This can include adding or removing elements from the page, changing visual styles, and/or completely redesigning the look and feel.OutcomesYour challenge submission can be an interactive mockup, flat wireframes, a functional website, a photoshop file - whatever gets your vision across.Please feel free to be creative and depart from the design of the rest of the site if you choose, but submissions that take into consideration our branding will be assessed more favourably.
Competitive Landscape Research - data solutions for Autism service providers
The ABAKiS team has recently shifted focus from B2C as the primary target market (parents of autistic children), to small-scale B2B (independent service providers and small clinics). This impacts our marketing strategy and product offering.We require some assistance in re-assessing our competitive landscape, as well as the expectations and behaviours of our new target market segments. It is important for us to stay up to date on industry standards to ensure that our product and pricing aligns with the key needs of our target sector.Our specific need is an outline of our industry's landscape and a comparison of our pricing against that of our competitors. We would like this to be partnered with some primary data collection; surveys and research into our consumer to gather further insights into buying behaviours and pricing expectations.
Competitive Landscape Research - data solutions for Autism service providers
The ABAKiS team has recently shifted focus from B2C as the primary target market (parents of autistic children), to small-scale B2B (independent service providers and small clinics). This impacts our marketing strategy and product offering.We require some assistance in re-assessing our competitive landscape, as well as the expectations and behaviours of our new target market segments. It is important for us to stay up to date on industry standards to ensure that our product and pricing aligns with the key needs of our target sector.Our specific need is an outline of our industry's landscape and a comparison of our pricing against that of our competitors. We would like this to be partnered with some primary data collection; surveys and research into our consumer to gather further insights into buying behaviours and pricing expectations.