Lead Qualification of Autism Behaviour Psychologists
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our product is a subscription based service that solves an important problem for our target market, clinical professionals who work with autistic children. We offer a subscription based "ABA Data Collection" service that makes it easy for their teams to collect data when working with the child and quickly analyze the results.
Target market easily understands the value of our solution. When they see a product demo through a 30-minute virtual meeting, they are 40-50% likely to become a client. The challenge we face is connecting with qualified leads in a way that gets them wanting to book a demo.
There are many different marketing approaches that might work for this, many of which could involve significant time and/or expertise investment to explore with sufficient depth to validate as to their effectiveness. The goal therefore is to provide a pros/cons assessment of a wide range of applicable marketing strategies, and a proof-of-concept level validation of the most promising of those.
- What tasks will learners need to complete to achieve the project goal?
-
Suggested approach as follows. Alternative approaches can also be considered:
- Take steps necessary to understand the target market needs, ideally if possible meeting with a practitioner in person.
- Meet with company sponsor to understand what approaches have been tried in the past.
- Hold group creative sessions to explore a wide range of possible approaches to solve the marketing problem.
- Select the most promising ideas, and design and execute market validation for each of these.
The end result should be a report describing the strategies considered, those selected for evaluation, and the results of the market validation exercise for each. This will be used to advise the business marketing strategy going forward.
- What is the main goal for this project?
-
Our product is a subscription based service that solves an important problem for our target market, clinical professionals who work with autistic children. We offer a subscription based "ABA Data Collection" service that makes it easy for their teams to collect data when working with the child and quickly analyze the results.
Target market easily understands the value of our solution. When they see a product demo through a 30-minute virtual meeting, they are 40-50% likely to become a client. The challenge we face is connecting with qualified leads in a way that gets them wanting to book a demo.
There are many different marketing approaches that might work for this, many of which could involve significant time and/or expertise investment to explore with sufficient depth to validate as to their effectiveness. The goal therefore is to provide a pros/cons assessment of a wide range of applicable marketing strategies, and a proof-of-concept level validation of the most promising of those.
- What tasks will learners need to complete to achieve the project goal?
-
Suggested approach as follows. Alternative approaches can also be considered:
- Take steps necessary to understand the target market needs, ideally if possible meeting with a practitioner in person.
- Meet with company sponsor to understand what approaches have been tried in the past.
- Hold group creative sessions to explore a wide range of possible approaches to solve the marketing problem.
- Select the most promising ideas, and design and execute market validation for each of these.
The end result should be a report describing the strategies considered, those selected for evaluation, and the results of the market validation exercise for each. This will be used to advise the business marketing strategy going forward.
- How will you support learners in completing the project?
-
One of the company directors will directly supervise the project to provide subject matter expertise on the niche target market, and ensure the project remains on track with periodic milestone deliverables to ensure steady demonstrable progress. Student(s) should be prepared to offer their own functional expertise necessary to complete the objectives.
About the company
- https://www.myabakis.com
- 2 - 10 employees
- Hospital, health, wellness & medical, It & computing
ABAKiS provides a simple, online data recording and analysis tool for autism intervention service providers.
One of the biggest challenges faced by autism intervention service providers, is the recording and analysis of the vast amounts of complex data demanded of the leading intervention protocols, collectively known as Applied Behavioural Analysis (ABA). The ABAKiS solution to this is a web portal application that allows intervention teams to easily collect and share this data. Primary service providers use this data for instant, on-demand analysis to keep plans current; and parents can visually follow their child's progress.
In contrast to other similar solutions, ABAKiS is designed to be an affordable, easy-to-use option primarily aimed at independent service providers and smaller clinics for whom a larger-scale solution would not be feasible.