Competitive Landscape Research - data solutions for Autism service providers
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
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The ABAKiS team has recently shifted focus from B2C as the primary target market (parents of autistic children), to small-scale B2B (independent service providers and small clinics). This impacts our marketing strategy and product offering.
We require some assistance in re-assessing our competitive landscape, as well as the expectations and behaviours of our new target market segments. It is important for us to stay up to date on industry standards to ensure that our product and pricing aligns with the key needs of our target sector.
Our specific need is an outline of our industry's landscape and a comparison of our pricing against that of our competitors.
We would like this to be partnered with some primary data collection; surveys and research into our consumer to gather further insights into buying behaviours and pricing expectations.
- What is the main goal for this project?
-
The ABAKiS team has recently shifted focus from B2C as the primary target market (parents of autistic children), to small-scale B2B (independent service providers and small clinics). This impacts our marketing strategy and product offering.
We require some assistance in re-assessing our competitive landscape, as well as the expectations and behaviours of our new target market segments. It is important for us to stay up to date on industry standards to ensure that our product and pricing aligns with the key needs of our target sector.
Our specific need is an outline of our industry's landscape and a comparison of our pricing against that of our competitors.
We would like this to be partnered with some primary data collection; surveys and research into our consumer to gather further insights into buying behaviours and pricing expectations.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
- How will you support learners in completing the project?
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fix this later
About the company
- https://www.myabakis.com
- 2 - 10 employees
- Hospital, health, wellness & medical, It & computing
ABAKiS provides a simple, online data recording and analysis tool for autism intervention service providers.
One of the biggest challenges faced by autism intervention service providers, is the recording and analysis of the vast amounts of complex data demanded of the leading intervention protocols, collectively known as Applied Behavioural Analysis (ABA). The ABAKiS solution to this is a web portal application that allows intervention teams to easily collect and share this data. Primary service providers use this data for instant, on-demand analysis to keep plans current; and parents can visually follow their child's progress.
In contrast to other similar solutions, ABAKiS is designed to be an affordable, easy-to-use option primarily aimed at independent service providers and smaller clinics for whom a larger-scale solution would not be feasible.