Marketing website redesign / rebuild

Closed
ABAKiS Solutions
Victoria, British Columbia, Canada
EM
CTO
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Sales strategy Marketing strategy Information technology
Skills
user centered design user experience. seo website design usability sales & marketing
Project scope
What is the main goal for this project?

Our business is based on SaaS subscriptions. The marketing website, www.myabakis.com, is due for a significant overhaul in order to effectively attract and retain interest, and drive subscription sales.

For this project, students will be provided with an understanding of the business needs and key messages that resonate with the target market.

Using that knowledge, the primary goal will be to propose an updated design of the website that makes it easy for visitors to find what they are looking for and promote calls to action that lead them along their purchase decision journey all the way through to becoming subscribers.

Scope and time permitting, the design proposal may be followed up by a conceptual and/or production ready implementation.

The project is proposed to be built using WordPress and WooCommerce, although alternate proposals may be considered.

Skills and knowledge required includes website layout, customer decision journey, WordPress design, user experience design.

About the company

ABAKiS provides a simple, online data recording and analysis tool for autism intervention service providers.

One of the biggest challenges faced by autism intervention service providers, is the recording and analysis of the vast amounts of complex data demanded of the leading intervention protocols, collectively known as Applied Behavioural Analysis (ABA). The ABAKiS solution to this is a web portal application that allows intervention teams to easily collect and share this data. Primary service providers use this data for instant, on-demand analysis to keep plans current; and parents can visually follow their child's progress.

In contrast to other similar solutions, ABAKiS is designed to be an affordable, easy-to-use option primarily aimed at independent service providers and smaller clinics for whom a larger-scale solution would not be feasible.