Project scope
Categories
Customer segmentation Digital marketing Marketing strategy Marketing analyticsSkills
user segmentation newsletters digital marketing social media analytics customer relationship management workflow managementThe project aims to develop a comprehensive digital marketing strategy to onboard 1,000 new users weekly for Runwei™. The challenge is to create an integrated multi-channel approach that effectively utilizes social media, newsletters, CRM workflows, platform notifications, and user segmentation. The goal is to maximize user engagement and retention by leveraging these channels. Students will apply their classroom knowledge of digital marketing principles and tools to design and execute this strategy. The project will also involve incorporating analytics tools to measure performance and optimize campaigns in real time, ensuring that the strategy remains effective and efficient.
The deliverables for this project include a detailed digital marketing strategy document outlining the proposed multi-channel approach. Students will also provide a set of campaign materials, such as sample newsletters and social media posts. Additionally, a report analyzing the performance of the strategy using analytics tools will be required, along with recommendations for optimization. The final deliverable will be a presentation summarizing the strategy and its expected impact on user onboarding.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Representation
Diversity and inclusion
Categories highlighting this company’s ownership and values
Minority-Owned Women-Owned BIPOC-Owned Disabled-Owned Small Business Social Enterprise Immigrant-Owned Community-FocusedRunwei™’s mission is to foster economic mobility and financial inclusion for historically underfunded entrepreneurs—especially those with disabilities, women, and those without advanced degrees—by democratizing access to funding, resources, and networks through AI-driven tools. Our vision is an inclusive, equitable entrepreneurial ecosystem where success is determined by the quality of one’s ideas and impact potential rather than systemic privilege or educational background.