Project scope
Categories
Interior design Digital marketing Creative writing Marketing strategy Social media marketingSkills
digital content marketing content creation social mediaDesigned by Teresa specializes in interior design, and we aim to enhance our digital marketing strategies to showcase our expertise and attract more clients. This project focuses on improving social media content to better align with our brand vision, mission, and target audience.
Students will contribute by creating compelling digital content that reflects our design philosophy and enhances customer engagement. This project includes the following key tasks:
- Familiarizing with the Company – Reviewing our design portfolio, marketing objectives, and target market.
- Researching Content Effectiveness – Identifying key factors influencing digital engagement and branding.
- Before/After Case Study Documentation:
- Collect and document past projects into visually compelling before/after case studies.
- Design and optimize image layouts for better presentation and storytelling.
- Recommending and Creating Digital Content:
- Suggest updates to existing marketing materials.
- Design and produce new social media content (posts, videos, stories, and carousel graphics) to drive engagement.
- Developing New Digital Strategies:
- Propose fresh digital marketing approaches the company has not yet implemented.
- Testing and Refining Content:
- Gather feedback and analyze performance metrics to improve content effectiveness.
By the end of the project, students should demonstrate:
- A solid understanding of Designed by Teresa’s brand identity, marketing goals, and content strategy.
- Knowledge of factors affecting digital content quality and engagement.
- The ability to analyze and recommend improvements to existing content based on industry best practices.
- Creativity and originality in conceptualizing new social media content strategies.
Bonus Steps:
- Testing and analyzing content performance to make data-driven improvements.
Final Deliverables:
Students will submit:
- A Comprehensive Final Report (detailing research insights, content recommendations, and strategy proposals).
- A 10-minute Presentation (summarizing key findings, proposed solutions, and creative content).
- A Collection of Revised & Newly Created Digital Content per student, including:
- 3-5 blog posts (written and formatted for marketing).
- 8-10 optimized social media posts & videos.
- 8-10 before/after case studies (including design layouts and image enhancements).
Benefits for Students:
Skill Development: Gain hands-on experience in digital content creation, branding, and social media marketing strategies.
Industry Exposure: Work on real-world marketing projects that align with modern digital content strategies.
Networking Opportunities: Engage with professionals, opening doors for future career opportunities.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Design by Teresa is a creative interior design firm led by Teresa Chen, a passionate and experienced designer with over a decade of expertise in the industry. The company specializes in transforming spaces through innovative, functional, and aesthetically pleasing design solutions that reflect each client’s unique style and vision.
At Design by Teresa, the approach to design is deeply personal and collaborative. Teresa and her team work closely with clients, builders, and contractors to ensure that every project is executed with precision and creativity. Whether it’s a full-scale home renovation, a commercial space transformation, or customized interior styling, the company is committed to delivering high-quality, elegant, and inspiring designs.