Macro Tec Systems Inc. is seeking to gain a deeper understanding of the market landscape for store receipt management solutions. The project aims to analyze customer needs and preferences, as well as evaluate the competitive environment. The primary goal is to produce a comprehensive market analysis report that includes insights from customer interviews and feedback on managing store receipts. Additionally, the project will involve researching competitors and existing products to assess the market potential for a new receipt management solution. This project provides an opportunity for learners to apply their knowledge of market research methodologies and data analysis, enhancing their understanding of consumer behavior and competitive strategy. The tasks are closely related and designed to be completed by a team of students from a marketing or business program within an 80-hour timeframe.

The project will result in two key deliverables:

1. A customer analysis report detailing insights from customer interviews and feedback on store receipt management.

2. A competitive analysis report that evaluates existing products and solutions, identifying market potential for a new receipt management solution.

These deliverables will provide Macro Tec Systems Inc. with valuable information to inform their strategic decisions.