Project scope
Categories
Market research Competitive analysis Digital marketing Market expansion International developmentSkills
target audience strategic planning competitive analysis management consulting international education consulting educational research customer engagement planning market research swot analysisBG Global Partners is an Education and Management Consulting company seeking a comprehensive analysis of its competitive landscape and a strategic plan for market expansion. The project aims to equip learners with global awareness, competencies, and attributes to evaluate the dynamics of international education and development consulting field and develop actionable strategies. The primary goal is to understand the competitive environment and identify opportunities for growth. Learners will conduct a detailed competitor analysis, focusing on strengths, weaknesses, opportunities, and threats (SWOT). Additionally, the project involves creating a digital marketing and customer engagement plan tailored to BG Global Partners' target audience. This project provides learners with the opportunity to apply their knowledge of market research, strategic planning, digital marketing, and educational research in a real-world context.
- A detailed competitive landscape analysis report, including a SWOT analysis of key competitors.
- A market expansion report outlining potential growth opportunities and strategies in career and international education counseling.
- A digital marketing and customer engagement plan, complete with recommended tactics and channels.
- Company introduction videos, materials, and updated websites.
- A presentation summarizing findings and strategic recommendations for BG Global Partners.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Representation
Diversity and inclusion
Categories highlighting this company’s ownership and values
Minority-Owned Women-Owned BIPOC-Owned Small Business Sustainable/green Social EnterpriseBGGP serves as a global partnership and platform to promote sustainable human, organizational and social development in both local and global contexts. Through our professional expertise and culturally responsive services in education, development, public policy and affairs, governance, community engagement, research and training, we guide and support our clients to achieve the most sustainable success in a globally interconnected world and community. We value our clients as partners to make the global world more peaceful, inclusive and beneficial to all.