UnhingedDatingApp is preparing to enter the competitive online dating market. The project aims to validate market demand and develop a strategic marketing plan to ensure a successful launch. The primary objective is to confirm the target audience's interest and refine the app's positioning based on market insights. The project will involve conducting surveys, focus groups, and competitor analysis to gather valuable data. Additionally, the team will create a pre-launch marketing strategy that includes identifying key marketing channels, crafting messaging that resonates with potential users, and planning promotional activities to generate buzz. This project provides an opportunity for learners to apply their knowledge of market research, consumer behavior, and marketing strategy development in a real-world context.

Project Responsibilities:

• Conduct competitive analysis of existing dating apps, identifying strengths, weaknesses, and market gaps.

• Analyze dating trends, user behaviors, and pain points to refine our app’s unique value proposition.

• Survey and interview target users to validate app concept, features, and branding.

• Run a focus group to gather qualitative feedback.

• Analyze user preferences regarding monetization models, gamification, and engagement features.

• Identify and segment ideal user demographics, helping to tailor marketing and launch strategies.

• Compile findings into actionable insights for the founder and product team

*With these findings, outline a pre-paunch strategy to collect email signups for early users

This will involve several different steps for the students, including:

Familiarizing themselves with our startup

Researching the ideal target market and market potential

Researching the industry and competitive landscape

Recommending strategies to improve our positioning, brand, product, and services.

Develop pre-launch strategy for a geo-targeted Toronto launch

Final deliverables should include:

A market analysis report and presentation 

Pre-launch strategy outline

Leads list of potential users through email signups

Benefits for Students:

Hone your skills in real world market research and validation for an authentic, playful, disruptive dating app

Exposure to industry-relevant challenges

Potential networking opportunities

Long term potential to join a small, scrappy, bootstrapping startup 

Employer Commitment:

Our company is committed to providing a minimum of 5 hours of mentorship per team. This mentorship will be tailored to address specific project challenges, offer career advice, and foster a supportive learning environment. 

Mentorship:

Consistent and clear communication will provide students with the necessary information, support, and opportunities for engagement, ensuring a positive and collaborative experience.

Regular Communication:

Available to ping emails back and forth throughout the project 

Scheduled Meetings:

Available for weekly mentorship meetings to track progress, provide support, and exchange ideas/information

We will be able to provide answers to questions around the following:

Our product and services

Our current understanding of the market

Input on choices, problems, or anything else the students might encounter

Mentorship

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.