Creative PSA and Branding Strategy for Social Impact Startup

The project involves developing a comprehensive Public Service Announcement (PSA) strategy and branding for Runwei™, aligning with the company's overarching marketing objectives. The goal is to create a compelling PSA that effectively communicates a socially responsible message while enhancing Runwei™'s brand image. Students will explore the business of brands, marketing strategies, and ethical considerations in advertising. They will engage in advertising strategy development, media planning, and creative testing. The project encourages students to apply classroom knowledge to real-world scenarios, focusing on identifying key performance indicators and measuring campaign success. By understanding historical advertising foundations and anticipating industry trends, students will craft a PSA strategy that resonates with the target audience and meets campaign objectives.

UX Research and Design Project

The goal of this project is to design and develop a high-fidelity wireframe prototype based on user-centered design principles that will help Runwei™ onboard and engage with partners. This will involve several different steps for the students, including: - Conducting user research and interviews to gain insights into the needs and wants of the target audience. - Developing a user journey map to identify user flows and interactions. - Designing wireframes and user interface elements to create a high-fidelity prototype. - Testing the prototype with users and making improvements based on feedback.

Social Impact Grant Proposal Development

Runwei™ is seeking to enhance its social impact initiatives by securing funding through targeted grant proposals. The goal of this project is to develop comprehensive grant proposals that align with funders interested in public knowledge, entrepreneurship/social innovation, pro bono legal services, and workforce development. The project aims to bridge the gap between Runwei™'s mission and the objectives of potential funders, ensuring a strong alignment that increases the likelihood of securing grants. By focusing on these areas, Runwei™ hopes to expand its reach and effectiveness in creating positive social change. The project will involve researching potential funders, understanding their priorities, and crafting tailored proposals that highlight Runwei™'s strengths and potential impact. The team will apply their knowledge of grant writing, research, and strategic communication to create compelling proposals that resonate with funders.

Data-Driven Strategic and Business Plan for Runwei™

The main goal for the project is to create a data-driven strategic plan and business plan for Runwei™, a company focused on disrupting the barriers limiting access to capital, networks, and resources for underprivileged entrepreneurs. This will involve leveraging Generative AI and Predictive AI to level the playing field and provide tailored opportunities and personalized insights to empower entrepreneurs. Tasks for learners to complete include: - Analyzing the current business strategy and mission of Runwei™ - Conducting market research and data analysis to inform the strategic and business plan - Developing financial projections and expense budgets - Creating a break-even analysis and reporting on projected assets and liabilities - Including visual comparisons such as graphs and charts to illustrate the projections and analysis -Pitch Deck