The project aims to develop a comprehensive digital marketing strategy to onboard 1,000 new users weekly for Runwei™. The challenge is to create an integrated multi-channel approach that effectively utilizes social media, newsletters, CRM workflows, platform notifications, and user segmentation. The goal is to maximize user engagement and retention by leveraging these channels. Students will apply their classroom knowledge of digital marketing principles and tools to design and execute this strategy. The project will also involve incorporating analytics tools to measure performance and optimize campaigns in real time, ensuring that the strategy remains effective and efficient.

The deliverables for this project include a detailed digital marketing strategy document outlining the proposed multi-channel approach. Students will also provide a set of campaign materials, such as sample newsletters and social media posts. Additionally, a report analyzing the performance of the strategy using analytics tools will be required, along with recommendations for optimization. The final deliverable will be a presentation summarizing the strategy and its expected impact on user onboarding.