Project scope
Categories
Graphic design Branding & style guides CommunicationsSkills
academic english color palette typography brand language communication tone of voice branding social media marketing brand identity templatesVerbivore OÜ, an EdTech company focused on enhancing professional and academic English skills, seeks to establish a strong and consistent brand identity. The project aims to develop a comprehensive brand book that will serve as a foundational document for the company's branding efforts. This brand book will ensure uniformity in messaging, visual identity, and communication across all platforms. By creating a cohesive brand story and identity, Verbivore OÜ can strengthen its presence in the competitive EdTech industry. The project will involve defining the brand's mission, vision, values, and personality, as well as providing guidelines for logo usage, color palette, typography, imagery, and tone of voice. The ultimate goal is to support Verbivore OÜ's growth and establish a professional brand presence.
The final deliverable will be a detailed brand book that includes:
- Brand Story & Identity: Mission, vision, values, and personality.
- Logo Usage Guidelines: Variations, spacing, and do’s & don’ts.
- Color Palette & Typography: Brand colors with HEX/RGB/CMYK codes and font choices.
- Imagery & Graphic Elements: Approved styles for photos, icons, and illustrations.
- Tone of Voice & Messaging: Brand language, key phrases, and communication style.
- Brand Applications: Guidelines for website, social media, marketing materials, and email templates.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Verbivore OÜ is an EdTech company that provides online courses for upskilling professional and academic English. The platform enables organizations and individuals to access structured, high-quality English learning materials.
Key Offerings:
English for Specific Purposes (ESP) courses tailored to industries such as IT, hospitality, and healthcare.
IELTS and Exam Preparation courses for learners aiming to achieve higher proficiency levels.
B1-B2 General and Business English courses designed for workplace communication.
Innovative CLIL (Content and Language Integrated Learning) Courses, including the upcoming:
English for Living in the UK (B1 level)
English for Surviving an Alien Invasion (B1-C1 level)
Responsible Gaming Communication for iGaming professionals
Medical English
Business Model & Market:
B2B Partnerships with consultancy firms, educational institutions, HR firms, and online course providers.
Current markets: Spain, the UK, Malta, and potential expansion into France, Algeria, and Azerbaijan.
Collaborations with NGOs, such as Svitlo Education, Blue Door Education, and Hal Far Outreach to provide language learning resources for refugees.
Partnerships with local businesses to enhance accessibility and engagement.
Unique Selling Points:
Gamification & Engagement Strategies: Exploring evolvable NFTs, tokenized rewards, and AI-driven content adaptation to boost motivation.
Hybrid Learning Focus: Adapting content for blended classroom use in accredited schools.
Strong Industry Ties: Engaging with HR, recruitment, and hospitality sectors in Malta to address upskilling needs.
Cost-Effective LMS Solutions: Educators and organizations can leverage Verbivore’s CMS to build an online school on a budget.
Growth & Upcoming Initiatives:
Weekly Free Webinars to engage users in interactive learning.
Verbivore OÜ is committed to making professional English learning accessible, engaging, and industry-relevant while exploring new technologies and business models to enhance learner outcomes.