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INÉRO, INC
Shawinigan, Quebec, Canada
LA
President
2
Preferred learners
  • Quebec, Canada
  • Academic experience
Categories
Design & creative Ux design Graphic design Branding & style guides
Project scope
What is the main goal for this project?

INÉRO, INC is an innovative startup from Quebec serving the aerospace procurement segment. Supported by Digihub and Réseau Entreprendre Grand Montréal, our project focuses on building a landing page to:


  1. Foster partnerships with industrial and institutional organizations in the aerospace industry.
  2. Encourage prospects to register their interest in pre-sales and product testing.
  3. Showcase our achievements, industry leadership, and endorsements from key organizations, highlighting our credibility and support within the industry.
What tasks will learners need to complete to achieve the project goal?

We are looking for a skilled graphic designer to shape the visual identity of our web page and create a landing page using Carrd. Your role involves crafting layout options, selecting color schemes aligned with our logo and brand, choosing typography for readability and aesthetics, and incorporating visual elements to enhance user experience.


The steps required for creating the landing page using Carrd include:

  1. Understanding the platform's features and capabilities.
  2. Creating and validating a mock-up or wireframe with our guidance for content placement.
  3. Utilizing Carrd's tools to design and launch the landing page.
  4. Ensuring seamless lead-capture setup, including integrating a contact form and Calendly on the landing page.
  5. Enhancing the existing business card design for consistency with the web page and brand identity.
  6. Providing a detailed handover with actionable recommendations for ongoing improvements.


We already have a logo; your focus will be on designing the overall look and feel of the web page, the landing page, and enhancing the business card design. The ideal candidate will have a keen eye for detail, a strong grasp of design principles, and the ability to translate our brand's vision into compelling visuals that resonate with our audience.

How will you support learners in completing the project?
  • I bring over 10 years of extensive experience in marketing and sales, including successfully initiating a digital campaign with 100,000+ views and possessing a solid understanding of SEO principles.
  • My background also includes observation skills, the ability to conduct thorough testing to ensure optimal outcomes, and 10 years of coaching/ teaching.
  • INÉRO also has a team member with over 15 years of experience in QA testing and teaching.
  • With 15 years of customer-facing experience, including 3.5 years in fintech, I have honed my skills in efficiently identifying and addressing issues.
  • As the primary support and mentor for learners in this project, I am committed to providing hands-on guidance and sharing valuable industry insights and data.
  • I am here to support students in achieving project goals, developing their skills, and fostering a positive learning experience.
  • I work between Montreal and Shawinigan and can assist in these two settings or entirely remotely.



What skills or technologies will help learners to complete the project?


  1. Proficiency in graphic design software like Adobe Photoshop or Illustrator.
  2. Experience with website builders such as WordPress, Wix, or Carrd.
  3. Understanding of UI/UX design principles and user-centered design.
  4. Basic knowledge of HTML, CSS, and responsive design.
  5. Interest in digital marketing, branding, or startup entrepreneurship.
  6. Ability to set and achieve project goals effectively.
  7. Independent and productive work style with a proactive learning attitude.
  8. Strong problem-solving skills and a willingness to seek clarification when needed.
Supported causes
Industry, innovation and infrastructure
About the company

INÉRO, Inc. develops advanced technology for aerospace procurement.

We are a Quebec startup incubated at the Digihub in Shawinigan (the third digital hub in Quebec) and laureates of the Réseau Entreprendre Grand Montréal, a specialized network that provides guidance from active business leaders to high-potential entrepreneurs and job creators.