Carron Baptist Church is looking to enhance its online presence and engage more effectively with its community through social media platforms. The project aims to develop a comprehensive social media strategy that aligns with the church's mission and values. The team will analyze current social media trends and the church's existing online content to identify areas for improvement. The goal is to create engaging and visually appealing content that resonates with the church's audience and encourages community interaction. This project provides an opportunity for learners to apply their knowledge of digital marketing, content creation, and community engagement in a real-world setting. The project will focus on platforms such as Facebook and Instagram, with an emphasis on creating a consistent posting schedule and monitoring audience engagement.

The deliverables for this project include a detailed social media strategy document outlining content themes, posting schedules, and engagement tactics. The team will also produce a series of graphics and short videos tailored for Facebook and Instagram. Additionally, a report analyzing the effectiveness of the current social media efforts and recommendations for improvement will be provided. These deliverables will equip Carron Baptist Church with the tools needed to enhance its online presence and foster a stronger community connection.