The project aims to leverage the Blue Ocean Business Strategies framework to carve out a unique competitive landscape for the SMAHoo MIND.spa exPE SuperApp. This innovative app focuses on self-motivated, mindful, and adaptive stress responses. The project involves analyzing both direct and indirect competitors to identify opportunities for differentiation and innovation. Additionally, the project will conduct user testing with various stakeholders, including individuals, corporate organizations, community groups, and global mental health advocates. The goal is to gather insights into user experiences and preferences, which will inform strategic positioning and potential enhancements to the app. By applying classroom knowledge of business strategy and user experience research, learners will contribute to the app's competitive edge in the mental health and wellness market.

The project will deliver a comprehensive report detailing the competitive landscape analysis using the Blue Ocean Strategy framework. It will also include a summary of user testing results, highlighting key insights and recommendations for app improvements. Deliverables will be presented in a structured format, including visual aids such as charts and graphs to support findings. The final report will serve as a strategic guide for SMAHoo Change Clinic & Life SKILLs Academy to enhance the market positioning of the MIND.spa exPE SuperApp.

With the following Core Mission: To redefine mental health as an adaptive, proactive process rooted in daily self-care, resilience-building, and community support, aligned with the WHO’s definition of your “Mental Health is a STATE of Being and WELL-Being.” services: Hybrid mental health support—virtual (via AI-powered platforms) and in-person—focused on personal well-being, coping strategies, workplace mental health, and global awareness; create a market expansion report for our company and products.