Project scope
Categories
Digital marketing Marketing strategy Social media marketingSkills
strategic planning marketing content creation social media strategy social media content tiktok social media digital marketing researchMears Law Professional Corporation aims to enhance its online presence and engage with a broader audience through effective social media content. The project involves developing social media content tailored to the legal industry, focusing on platforms such as LinkedIn, Instagram, Tiktok, Facebook and Youtube. The goal is to create engaging and informative content that reflects the firm's values and expertise, while also attracting potential clients. Learners will research current trends in legal marketing, analyze Mears Law's current social media presence, and identify areas for improvement. The project will provide an opportunity for learners to apply their knowledge of digital marketing, content creation, and strategic planning in a real-world context. The tasks will include developing a content calendar, creating sample posts, and proposing metrics for measuring success.
The deliverables for this project include a detailed content calendar. The content calendar will feature posts for LinkedIn, Instagram, Tiktok, Facebook and Youtube.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Multidisciplinary technology law firm based in Toronto providing legal services in the areas of privacy, cybersecurity, artificial intelligence and corporate law as well as complimentary consulting services to local and global clients.