Project scope
Categories
Digital marketing Social media marketing Marketing analyticsSkills
performance analysis social media social media analytics social media campaigns target audience social media strategy digital marketing researchThe Clean Divorce seeks to create a compelling social media promotion for its Freedom Roadmap, a resource designed to support individuals navigating separation and divorce. The goal is to increase awareness and engagement with the Freedom Roadmap by leveraging social media platforms. This project will involve researching target demographics, identifying the most effective social media channels, and crafting engaging content that resonates with the audience. The team will apply their understanding of digital marketing strategies and social media analytics to optimize the campaign's reach and impact. The project aims to enhance the visibility of The Clean Divorce's offerings and provide valuable support to those in need.
- Research target audience demographics and preferences.
- Identify key social media platforms for promotion.
- Develop a content calendar and creative assets.
- Implement and monitor the campaign's performance.
The project deliverables will include a comprehensive social media strategy document, a content calendar outlining scheduled posts, and a set of creative assets such as graphics and copy for each platform. Additionally, the team will provide a report analyzing the campaign's performance, including engagement metrics and recommendations for future improvements. These deliverables will ensure a structured and effective promotion of the Freedom Roadmap.
- Social media strategy document.
- Content calendar with scheduled posts.
- Creative assets (graphics and copy).
- Performance analysis report with recommendations.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
The cost of divorce and family breakdown are well documented. The Divorce Act was recently changed to reflect the insurmountable costs to social services, families & communities. T.C.D.aims to meet a pressing need and foster better social, emotional, and economic outcomes for our kids, parents and communities. Traditional divorce is like raging against the storm - time, energy and money - misdirected against an inevitable negative outcome that is impacts everyone. Parental alienation is rising along with mental illness and studies indicate that teenage suicide is directly linked to family breakdown. The divorce process is inherently destabilizing - people feel overwhelmed, hopeless, and "divorce crazy." a term often used in amongst Family lawyers . Rates of domestic violence rise over 80% during relationship breakdown. T.C.D. is an integrated system that focuses on prevention in a simple way empowering and supporting families during these critical times.
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