In today’s digital-first world, captivating content is the heartbeat of online success. Rarecide is on a bold mission to elevate its digital footprint through innovative content creation and strategic growth, and we want you to be a part of it! This project offers a unique opportunity for talented students to step into the dynamic world of digital marketing and content creation, while also gaining hands-on experience in SEO, business development, and lead generation. You’ll work alongside a passionate team to craft stories that engage, inform, and inspire. Your creativity will play a key role in expanding Rarecide’s online presence and driving its business growth.

Students will kick off the project by analyzing Rarecide's existing digital content and identifying exciting opportunities for improvement. From there, you’ll develop and execute a strategy that includes high-quality content creation, from blog posts to social media campaigns, all while implementing SEO best practices to boost traffic and enhance brand visibility. You’ll also explore the power of partnerships, identifying key influencers and guest posting opportunities to further elevate Rarecide’s online credibility.

By the end of this project, you’ll have sharpened your skills in:

• Developing compelling, shareable content that drives engagement
• Implementing SEO strategies to improve search rankings and organic traffic
• Collaborating with industry influencers and partners for growth
• Crafting high-conversion content strategies that attract leads

This is your chance to leave a tangible impact on Rarecide’s digital marketing efforts while honing valuable skills that will set you apart in the competitive field of content marketing along with digital marketing skills. Let’s create something exceptional together!

Students are expected to complete the following tasks and deliverables to achieve the project goal:

1.Market Analysis Report

• Conduct research to analyze Rarecide’s current online presence, identify key opportunities for growth, and provide actionable insights.
• Research and connect with businesses, industry forums, and networks that align with Rarecide’s services.

2.Content Strategy Plan

• Develop a comprehensive content strategy that outlines the goals, target audience, types of content, and SEO tactics to drive engagement and traffic.
• Research and create engaging & shareable content for content collaborations with partners or influencers.
• Research and implement best practices for content repurposing across different platforms.

3.Content Creation

• Create high-quality blog posts, website copy, and social media content optimized for SEO.
• Suggest and create strategies for social media content to optimize engagement and conversion rates.
• Develop compelling content that aligns with Rarecide's brand voice and resonates with target audiences.

4. SEO Implementation

• Conduct keyword research and integrate targeted keywords into the content using tools & softwares
• Optimize content for search engines to improve visibility and drive organic traffic.
• Identify guest posting opportunities on industry-relevant websites to generate organic backlinks and boost domain authority.
• List Rarecide under marketing agency directories and business listings to improve credibility and search ability.

5.Backlink Strategy

• Develop and execute a strategy for acquiring backlinks through guest posting, content collaborations, and partnerships with industry influencers, bloggers, journalists and authoritative websites.

6.Market Development & Lead Generation Strategy

• Identify potential leads and content-sharing partnerships to expand reach.
• Develop lead magnets such as free guides or resources to attract potential clients.
• Assist in the creation of outreach emails to potential partners, clients, and directories.

7.Performance Tracking Report

• Monitor the effectiveness of content initiatives, track SEO performance, and provide recommendations for ongoing improvements.
• Participate in submitting website audit report with recommendations

These deliverables will help student gain 360 Content Creation and Market Development skills making it ready to achieve skills required for Intermediate jobs.

Bonus Steps:

• Training of Project Management Tools
• Recommending SEO strategies
• Recommending basic methods to approach
• Familiarity with SEO and Content creation tools
• Access to Knowledge Bank