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Sankofa Foundation of Canada
Calgary, Alberta, Canada
Executive Director
Project
Academic experience
50 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Graphic design Branding & style guides Social media marketing
Skills
social media target audience graphic design marketing poster design digital content delivery branding
Details

The Sankofa Foundation of Canada is seeking to enhance its event visibility and engagement through the creation of visually compelling posters. These posters should align with the foundation's branding and the specific themes of various events and projects. The goal is to capture the attention of the target audience and effectively communicate the essence of each event. Learners will apply their graphic design skills and knowledge of branding to produce posters that are not only eye-catching but also consistent with the foundation's mission and values. The project will involve researching the foundation's past events and branding guidelines, understanding the target audience, and designing posters that can be used both in print and on social media platforms. This project provides an opportunity for learners to bridge classroom knowledge with real-world applications in graphic design and marketing.

Deliverables

The deliverables for this project include a set of three to five high-quality posters for upcoming events, each tailored to the specific theme and audience of the event. Additionally, learners will provide a brief report explaining the design choices and how they align with the foundation's branding. The posters should be ready for both print and digital distribution, ensuring versatility in their use.

Mentorship
Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the company

Company
Calgary, Alberta, Canada
2 - 10 employees
Non-profit, philanthropic & civil society
Representation
Minority-Owned BIPOC-Owned

Sankofa Foundation of Canada is a grassroots, community-rooted organization committed to the empowerment, healing, and advancement of Black and other marginalized youth. Inspired by the African proverb “Sankofa”—“It is not wrong to go back for that which you have forgotten”—we center cultural reclamation as a pathway to identity, resilience, and leadership.

Our work addresses the deep, often unspoken impacts of systemic barriers, racialized trauma, and cultural disconnection. Through year-long, holistic programming, we create safe and transformative spaces for youth to explore their history, build self-worth, and develop tangible life skills. From culturally-responsive mental health workshops, mentorship, and arts,, our youth are not just supported—they are seen, valued, and celebrated.

Sankofa Foundation of Canada stands at the intersection of healing and possibility. We are cultivating a generation that is not only aware of the legacies that shape them but also equipped to challenge injustice, lead with confidence, and reimagine the future on their own terms.