INNOVHH Inc is launching an innovative non-toxic air freshener and odor neutralizer designed to provide a safe and effective solution for improving indoor air quality. The goal of this project is to develop a comprehensive marketing strategy that highlights the unique benefits of the product, such as its eco-friendly ingredients and effectiveness in neutralizing odors without harmful chemicals. The project will involve analyzing current market trends, identifying target demographics, and creating a compelling marketing message that resonates with potential customers. Learners will apply their classroom knowledge in marketing principles, consumer behavior, and digital marketing strategies to create a campaign that effectively communicates the product's value proposition. The project will also include the development of promotional materials and a plan for social media engagement to increase brand awareness and drive sales.

The project deliverables will include a detailed marketing strategy document outlining the target market, key messaging, and promotional tactics. Additionally, learners will create a set of promotional materials, such as digital ads and social media content, to support the campaign. A presentation summarizing the marketing plan and its expected impact on brand awareness and sales will also be required. The deliverables aim to provide INNOVHH Inc with actionable insights and tools to successfully launch their innovative air freshener product.