Blue Ocean Strategy Analysis for SMAHoo MIND.spa exPE SuperApp

The project aims to leverage the Blue Ocean Business Strategies framework to carve out a unique competitive landscape for the SMAHoo MIND.spa exPE SuperApp. This innovative app focuses on self-motivated, mindful, and adaptive stress responses. The project involves analyzing both direct and indirect competitors to identify opportunities for differentiation and innovation. Additionally, the project will conduct user testing with various stakeholders, including individuals, corporate organizations, community groups, and global mental health advocates. The goal is to gather insights into user experiences and preferences, which will inform strategic positioning and potential enhancements to the app. By applying classroom knowledge of business strategy and user experience research, learners will contribute to the app's competitive edge in the mental health and wellness market.