Our company provides lean consulting services for small to medium scale manufacturers in the Automotive sector of Southwest Ontario, Canada. We hope to employ a data driven and methodical approach for our marketing strategy.

We want students to help us build a LinkedIN and email marketing campaign to grow and engage our target market.

This will involve several different steps for the students, including:

• Understanding the small to medium manufacturing landscape of Ontario
• Understanding our Products and offerings
• Market research to test our offerings and products
• Develop Linkedin and Email marketing campaign
• Suggest other ways to promote our company

Bonus steps in the process would also include:

• Developing graphic design for white papers
• Providing suggestions on how to improve our content

By the end of the project, students should demonstrate:

• Familiarity with our marketing goals and strategies
• Understanding of customer perceptions of our brand
• Recommendations for marketing campaign
• Identification of an advertising budget

Bonus steps would include:

• Creation of White papers with graphic design

Final deliverables should include

• A clear marketing campaign