Preferred learners
- Anywhere
- Academic experience or paid work
Categories
Project scope
- What is the main goal for this project?
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The main goal for this project is to create a comprehensive social media campaign strategy for Pan X Corp's Canadian Ginseng Nutraceutical company, DansFarmaroot. This will involve several different steps for the students, including:
- Researching the target market and competitors of DansFarmaroot.
- Developing a social media strategy that is tailored to the target market.
- Creating a content calendar for the social media campaign.
- Developing creative content for the social media campaign.
- Implementing the social media campaign and tracking its success.
- What tasks will learners need to complete to achieve the project goal?
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By the end of the project, students should demonstrate:
- Understanding of the target market and competitors of DansFarmaroot.
- Development of a comprehensive social media strategy tailored to the target market.
- Creation of a content calendar for the social media campaign.
- Development of creative content for the social media campaign.
- Implementation of the social media campaign and tracking its success.
- What is the main goal for this project?
-
The main goal for this project is to create a comprehensive social media campaign strategy for Pan X Corp's Canadian Ginseng Nutraceutical company, DansFarmaroot. This will involve several different steps for the students, including:
- Researching the target market and competitors of DansFarmaroot.
- Developing a social media strategy that is tailored to the target market.
- Creating a content calendar for the social media campaign.
- Developing creative content for the social media campaign.
- Implementing the social media campaign and tracking its success.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of the target market and competitors of DansFarmaroot.
- Development of a comprehensive social media strategy tailored to the target market.
- Creation of a content calendar for the social media campaign.
- Development of creative content for the social media campaign.
- Implementation of the social media campaign and tracking its success.
- How will you support learners in completing the project?
-
You will have direct access to the founder and CEO
My background is as follows: Daniel Kaye, Founder and CEO, with 30 years of leadership within a Fortune 500 enterprise's Canadian division. His diverse expertise encompasses finance, marketing, dealer development, and sales, underpinned by an MBA from the University of Western Ontario.
Mr. Kaye has cultivated a robust network in China and Hong Kong through 16 strategic business trips, establishing a solid presence in the bulk ginseng industry. His deep understanding of ginseng sales in China and Canada positions Canadian Ginseng for North American dominance and significant Chinese export potential.
I am looking for passionate, self driven motivative and creative individuals. Because I deal alot with the Asian community, those who can speak and write in Chinese would help, but not necessary..
- What skills or technologies will help learners to complete the project?
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In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Social media strategy and marketing.
- Creative content creation.
- Digital analytics and tracking.
- Researching target markets and competitors.
Students will be expected to research and learn more about the above as the project goes along.
Supported causes
About the company
- https://www.DansFarmaRoot.com
- 2 - 10 employees
- Consumer goods & services, Food & beverage, Marketing & advertising, Sales, Trade & international business
We are an exciting new Canadian health and wellness brand. We have exclusive access to Canada's largest supply to one of the worlds most potent adaptogens, that helps fight both internal and physical stress, Canadian Ginseng plus the calming powers of CBD. We are targeting the following markets in 2024, Canada, US and European markets for our Ginseng / CBD adaptogen drink.
Ginseng’s active ingredient is ginsenoside known to boost energy, regulate blood sugar levels, promote immunity and improve focus.
Ginseng has been used for centuries in Traditional Chinese medicine and Native North American indigenous cultures to boost energy, regulate blood sugar levels, promote immunity, improve focus and improve sexual performance.
Our company:
We have exclusive access to the worlds best Canadian ginseng farm as well one of Canada's top R&D and nutraceutical manufactures. A perfect combination of farm and science.
With our ginseng roots, we produce ginseng powder, ginseng soft gel capsules and ginseng liquid sachets under our brand name “Dansfarmaroot” brand,
We manufacture the processed products at Nutralab which is cGMP, USFDA and Health Canada approved and also manufactures for some of Canada’s largest retailers.
Our DFEnergy liquid sachets won “Top 10” new products, the first place awarded by the voting board of Grocery Canada in 2022.
Students, we are excited for you to help us grow and join us on our journey of spreading the word on health and wellness through DansFarmaroot ginseng products. A proudly Canadian company.