Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The main goal for the project is to improve sales and brand awareness for Kan Kan Spice through the development of a strong digital and non-digital marketing strategy. This will involve several different steps for the learners, including:
- Conducting market research to understand the target audience and competitors.
- Developing a comprehensive digital marketing plan including social media, email marketing, and online advertising.
- Creating a non-digital marketing strategy such as print ads, events, and collaborations.
- Identifying key performance indicators (KPIs) to measure the success of the marketing efforts.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, learners should complete the following tasks:
- A detailed market research report including audience demographics and competitor analysis.
- A comprehensive digital marketing plan with specific tactics and timelines.
- A non-digital marketing strategy outlining offline promotional activities.
- A set of KPIs to measure the effectiveness of the marketing efforts.
Final deliverables should include:
- A complete marketing strategy document.
- A presentation outlining the key elements of the marketing plan.
- What is the main goal for this project?
-
The main goal for the project is to improve sales and brand awareness for Kan Kan Spice through the development of a strong digital and non-digital marketing strategy. This will involve several different steps for the learners, including:
- Conducting market research to understand the target audience and competitors.
- Developing a comprehensive digital marketing plan including social media, email marketing, and online advertising.
- Creating a non-digital marketing strategy such as print ads, events, and collaborations.
- Identifying key performance indicators (KPIs) to measure the success of the marketing efforts.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, learners should complete the following tasks:
- A detailed market research report including audience demographics and competitor analysis.
- A comprehensive digital marketing plan with specific tactics and timelines.
- A non-digital marketing strategy outlining offline promotional activities.
- A set of KPIs to measure the effectiveness of the marketing efforts.
Final deliverables should include:
- A complete marketing strategy document.
- A presentation outlining the key elements of the marketing plan.
- How will you support learners in completing the project?
-
- daily, weekly, monthly one on one meetings for guidance, to discuss and review strategies
- Explanations
- Access to documentation and data
- access to files
- access to ads accounts FB ads, Google ads
- What skills or technologies will help learners to complete the project?
-
In order to successfully complete this project, learners should have or be willing to develop the following skills:
- Market research and analysis.
- Digital marketing including social media, email marketing, and online advertising.
- Non-digital marketing strategies.
- Data analysis and KPI development.
Supported causes
About the company
- https://kankanspice.com/
- 0 - 1 employees
- Food & beverage, Manufacturing
Hello buyers, my name is Christiane Youmbi, and I am the founder of Kankan Ltd.
Today, I am delighted to introduce you to KanKan Spice. It is a secret blend of the world-famous Penja peppercorn and spices from the African rainforest, inspired by my grandma’s recipe in Cameroon.
When I created it in 2020, my goal was to encapsulate Africa in a bottle. While supermarkets offer spice blends from all over the world, there's a noticeable absence of African flavors.
Why should you care? Simply because there is a growing population of African immigrants. Did you know that each year over 300,000 immigrants from Africa decide to call Canada home? In particular, nearly 80,000 people from West and Central Africa settle down in the Greater Toronto Area.
Moving to a new country is not an easy experience. You have to adjust to a new culture, and one of the challenges newcomers face is homesickness. One way to prevent that is to eat food from your country of origin. Unfortunately, there are not many African restaurants around, or they are too expensive.
The solution? Cooking at home!!! But what happens if you are not a good cook or lack time? With KanKan Spices, all you have to do is sprinkle a little bit of Africa on fish, meat, or veggies to feel like you are back home, just like when your mother was cooking for you.
KanKan Spices are available in mild and medium-hot levels, and they come in various packaging options: jars of 5.3 oz, packages of 3 jars, or bags of any size you may need.
I am a trained Food Technology engineer with more than 10 years of experience in the food industry as a quality control manager for large corporations in Germany and Canada.
I pride myself on supplying a product that is traceable and consistent in quality Thank you so much for your attention.