Project scope
Categories
Data analysis Digital marketing Search engine optimization Marketing strategy Website developmentSkills
performance analysis marketing strategies search engine optimization digital marketing e-commerce strategy customer engagement business metrics performance metric promotional materials email marketingNerpy's Inc. is looking to enhance its e-commerce platform to boost online sales and improve customer engagement. The project involves optimizing the company's Shopify website to ensure it is user-friendly and up-to-date.
Learners will apply their knowledge of digital marketing strategies, including SEO and email marketing, to increase website visibility and drive organic traffic.
The project also requires conducting data analysis using SQL to monitor performance metrics and derive actionable insights for optimization. Additionally, learners will collaborate with graphic designers to create visually appealing promotional materials and manage Google Ads campaigns to effectively target potential customers.
This project provides an opportunity for learners to apply classroom knowledge in a real-world setting, focusing on e-commerce strategies and digital marketing tools.
The project deliverables include a comprehensive e-commerce strategy, to amplify its e-commerce platform to boost online sales across the country, create reports detailing the proposed optimizations and marketing strategies.
Learners will also provide an updated and user-friendly Shopify website, along with a set of promotional materials created in collaboration with graphic designers. Additionally, a performance analysis report using SQL data insights and a summary of the Google Ads campaign results will be delivered.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Nerpy’s proudly carries the Ontario Made stamp, a mark of local craftsmanship and quality that reflects its Canadian roots while celebrating the bold, authentic flavors of Caribbean-inspired cuisine.
Crafted with care in Ontario, Nerpy’s products are gluten-free, vegan, and made without additives, ensuring they meet the needs of various dietary preferences.
With a commitment to using only high-quality, natural ingredients, every bottle delivers vibrant, clean flavors free from artificial colors, MSG, and unnecessary fillers.
For those embracing a plant-based lifestyle or seeking pure, flavorful cuisine, Nerpy’s offers a delicious and ethical taste of the Caribbean, made with pride in Ontario.