High Living Wellness Inc. is exploring opportunities to expand its business internationally. The company seeks to identify a suitable foreign market for its wellness products and services. The project aims to provide a comprehensive market entry strategy that aligns with the company's vision and resources. Learners will conduct market research to assess potential markets, considering factors such as cultural preferences, regulatory environment, and competitive landscape. The project will also involve analyzing consumer behavior and identifying potential distribution channels. By applying their knowledge of international business and marketing, learners will develop a strategic plan that outlines the steps High Living Wellness Inc. should take to successfully enter the selected market.

The project deliverables will include a detailed market entry strategy report, highlighting the selected market, entry mode, and marketing plan. Additionally, learners will provide a presentation summarizing their findings and recommendations. The report should include an analysis of market opportunities, potential challenges, and a proposed timeline for implementation.