Aruna Revolution Health Inc. aims to enhance its sales growth by refining its customer segmentation and targeting strategies. The project involves analyzing existing sales data and customer insights to develop detailed customer personas. By identifying key customer behaviors and purchasing trends, the project seeks to refine Aruna's marketing and outreach efforts. Additionally, learners will employ machine learning techniques to predict high-conversion customer groups, enabling more effective targeting. This project provides an opportunity for learners to apply data analysis and machine learning skills in a real-world context, focusing on improving marketing strategies and sales performance. The project is designed to be completed by a team of learners within a single academic program, ensuring a cohesive skill set and collaborative approach.

The project deliverables include a comprehensive report detailing the developed customer personas and identified purchasing trends. Additionally, learners will provide a machine learning model that predicts high-conversion customer groups, accompanied by a presentation summarizing their findings and recommendations for optimizing Aruna's marketing strategies. These deliverables will equip Aruna Revolution Health Inc. with actionable insights to enhance their sales growth and targeting efficiency.