E-Commerce Optimization and Marketing Strategy Project

Nerpy's Inc. is looking to enhance its e-commerce platform to boost online sales and improve customer engagement. The project involves optimizing the company's Shopify website to ensure it is user-friendly and up-to-date. Learners will apply their knowledge of digital marketing strategies, including SEO and email marketing, to increase website visibility and drive organic traffic. The project also requires conducting data analysis using SQL to monitor performance metrics and derive actionable insights for optimization. Additionally, learners will collaborate with graphic designers to create visually appealing promotional materials and manage Google Ads campaigns to effectively target potential customers. This project provides an opportunity for learners to apply classroom knowledge in a real-world setting, focusing on e-commerce strategies and digital marketing tools.