Preferred learners
- Canada
- Academic experience
Categories
Project scope
- What is the main goal for this project?
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The main objective of this project is to develop a comprehensive market expansion strategy for Nomie, enabling an effective and profitable entry into the English-speaking Canadian market. Students will be required to conduct a thorough analysis of various market aspects, identify the most conducive province for expansion, determine an optimal pricing structure, and devise a targeted outreach plan. Ultimately, the aim is to provide Nomie with a detailed action plan, backed by extensive research, to succeed in its expansion into English-speaking Canada, maximizing growth opportunities while minimizing risks.
- What tasks will learners need to complete to achieve the project goal?
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To achieve this goal, students will need to:
- Perform a market analysis to understand the business landscape, current trends, and consumer needs in English-speaking Canada.
- Identify and evaluate provinces with the highest potential for Nomie's expansion, considering factors such as market size, demographics, and competition.
- Develop a pricing strategy that aligns Nomie’s perceived value with the expectations of the target market, ensuring competitiveness and profitability.
- Design a customized outreach plan for each selected province, including marketing and communication strategies tailored to regional specifics.
- Propose measures to assess the performance of the market expansion, including key performance indicators (KPIs) to monitor success and adjust the strategy as needed.
- What is the main goal for this project?
-
The main objective of this project is to develop a comprehensive market expansion strategy for Nomie, enabling an effective and profitable entry into the English-speaking Canadian market. Students will be required to conduct a thorough analysis of various market aspects, identify the most conducive province for expansion, determine an optimal pricing structure, and devise a targeted outreach plan. Ultimately, the aim is to provide Nomie with a detailed action plan, backed by extensive research, to succeed in its expansion into English-speaking Canada, maximizing growth opportunities while minimizing risks.
- What tasks will learners need to complete to achieve the project goal?
-
To achieve this goal, students will need to:
- Perform a market analysis to understand the business landscape, current trends, and consumer needs in English-speaking Canada.
- Identify and evaluate provinces with the highest potential for Nomie's expansion, considering factors such as market size, demographics, and competition.
- Develop a pricing strategy that aligns Nomie’s perceived value with the expectations of the target market, ensuring competitiveness and profitability.
- Design a customized outreach plan for each selected province, including marketing and communication strategies tailored to regional specifics.
- Propose measures to assess the performance of the market expansion, including key performance indicators (KPIs) to monitor success and adjust the strategy as needed.
- How will you support learners in completing the project?
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During the collaboration, a company representative will be accessible for a weekly check-in meeting at minimum and will respond in a timely manner to address any issues impeding the progress of the design team.
Designers will have the opportunity to present and deliberate on their work in job search materials.
A company representative will be at hand for a preliminary discussion with the course administrator to assess and discuss the project's scope.
We are pleased to offer students consistent access to specialized staff guidance and pertinent project-related data for their tasks, as frequently as required.
- What skills or technologies will help learners to complete the project?
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- Market analysis and research skills.
- Knowledge of pricing strategies and financial modeling.
- Strategic planning and project management skills.
- Understanding of digital and traditional marketing practices tailored to regional specifics.
- Proficiency in data analysis tools to assess market performance and trends.
Supported causes
About the company
- https://nomie.ca/en
- 2 - 10 employees
- Education
To create quickly strong links!