

Project scope
Categories
Advertising Digital marketing Market expansion Sales strategy Social media marketingSkills
coaching social media campaigns social media content social media social networks social media marketing editingOur company provides online and in person services, related to coaching, training and self-development. Our main focus is coaching in Education and Business.
We hope to revamp our social media marketing to attract more customers.
We would like to work with students to design a new social media marketing campaign for our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s products, social media campaign goals and target market.
- Identifying social media channels and strategies suitable for our company.
- Planning types of campaign content to create for each channel.
- Identifying metrics to monitor throughout the campaign.
- Creating a social media content calendar that outlines important steps in the campaign.
· Writing, editing and publishing engaging posts for social networks (Instagram and LinkedIn, Facebook)
·
Designing of the
visual content (short videos, images)
·
Creating stories
and reels for Instagram
·
Extracting most
relevant and engaging content from longer videos and adapting it for SM
platforms
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
R.A.C.E. Raise Awareness of Coaching and Education is a community of passionate and accredited coaches who are creating a holistic and well-being focused learning and development system for families, educators and businesses.