This project involves developing a detailed marketing strategy for a small business aiming to enhance its brand presence and customer engagement. The primary goal is to create a cohesive plan that integrates various marketing channels, including vendor fairs and social media platforms. Learners will analyze the company's current marketing efforts, identify areas for improvement, and propose innovative strategies to increase visibility and customer interaction. The project will require students to apply their knowledge of marketing principles, digital marketing tools, and event planning. By focusing on a specific company, learners will gain practical experience in tailoring marketing strategies to meet unique business needs. The project will culminate in a comprehensive marketing strategy document that outlines actionable steps and timelines.

The deliverables for this project include a detailed marketing strategy document and a presentation summarizing the proposed plan. The strategy document should include a social media content calendar, a schedule for upcoming vendor fairs, and specific marketing tactics tailored to the company's goals. Additionally, learners will provide a SWOT analysis to support their recommendations. The final presentation will allow students to articulate their strategy and receive feedback.