Crystal Clear Cleans aims to enhance its market presence by increasing qualified leads by 20% and boosting revenue by 15% in the next quarter. The company is committed to empowering women and serving Indigenous communities in the Lower Mainland, and seeks to leverage these values in its marketing strategy. The project involves designing a targeted marketing campaign that effectively communicates these commitments to potential customers. The campaign should utilize digital marketing channels, such as social media and email marketing, to reach the desired audience. The project will provide learners with the opportunity to apply their knowledge of marketing principles, digital marketing tools, and cultural sensitivity in crafting a compelling and inclusive campaign.

The project deliverables include a comprehensive marketing plan that outlines the campaign strategy, target audience, and key messaging. Additionally, learners will create sample social media posts and email templates that reflect Crystal Clear Cleans' values. A report analyzing potential digital marketing platforms and their effectiveness in reaching the target audience will also be required. The final deliverable is a presentation summarizing the campaign strategy and expected outcomes.