GiftAFeeling Inc. aims to enhance its B2B marketing efforts by promoting its events rebates and sponsorship program to event organizers. The primary goal is to create a compelling marketing strategy that highlights the mutual benefits for both event organizers and exhibitors/sponsors. This project will require a thorough understanding of the current market landscape and the unique selling propositions of GiftAFeeling's offerings. The team will analyze existing marketing materials, identify key target audiences, and develop a strategic plan to effectively communicate the value of the program. By leveraging classroom knowledge in marketing principles, students will gain hands-on experience in crafting a B2B marketing strategy that aligns with the company's objectives.

The project deliverables will include a comprehensive marketing strategy document that outlines the key messaging, target audience, and recommended marketing channels. Additionally, the team will create a presentation summarizing their findings and proposed strategy. This will provide GiftAFeeling Inc. with actionable insights and a clear roadmap to enhance their B2B marketing efforts for the events rebates and sponsorship program.