
Project scope
Categories
Market research Competitive analysis Customer segmentation Digital marketing Marketing strategySkills
No skills listedDevelop a Comprehensive Digital Marketing Plan: Create a detailed, data-driven digital marketing strategy tailored to Revvitalize Automotive Inc.’s goals, target audience, and industry landscape.
Identify Key Channels and Tactics: Determine the most effective digital channels (e.g., social media, SEO, PPC, email marketing) and marketing tactics to reach and engage potential customers.
Establish Performance Metrics: Define key performance indicators (KPIs) to measure the success of the digital marketing strategy and guide future efforts.
Market and Competitor Analysis
- Task: Conduct a comprehensive analysis of the automotive market, including competitor strategies and customer behavior trends.
- Deliverable: A market research report highlighting opportunities and threats, along with competitor analysis.
Audience Segmentation and Persona Development
- Task: Identify and segment Revvitalize Automotive Inc.'s target audience, and develop detailed buyer personas.
- Deliverable: A set of buyer personas representing the target audience, with insights into their needs, preferences, and online behaviors.
Digital Channel and Tactic Selection
- Task: Evaluate potential digital marketing channels and tactics to determine which are most aligned with the company's goals.
- Deliverable: A strategic outline detailing the recommended digital channels and tactics, including expected outcomes and rationale for selection.
Strategic Roadmap Creation
- Task: Develop a roadmap that outlines the strategic initiatives, timelines, and resource allocation for implementing the digital marketing plan.
- Deliverable: A comprehensive digital marketing strategy document, including a phased implementation plan and KPIs for success.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Revvitalize Automotive Inc. is a proud Canadian start-up serving the Canadian market. We are an online marketplace where customers can find and purchase used car parts locally from a plethora of high-quality aftermarket suppliers in Canada. We cooperate with auto wreckers and recyclers around the country to provide our customers with only top-notch services.