ElektraFi Innovations Inc seeks to enhance its understanding of financial behavior by developing a comprehensive analytics dashboard. The project aims to analyze financial transactions, wellness surveys, engagement metrics, and demographic data to provide personalized insights. By leveraging these data sources, the project will identify spending patterns, saving habits, and investment trends. It will also assess employee financial stress and literacy levels, app usage frequency, feature interactions, and retention rates. The goal is to create a user-friendly dashboard that visualizes these insights, enabling users to make informed financial decisions. This project will allow learners to apply their knowledge of data analysis, visualization, and predictive analytics in a real-world context.

The project deliverables include a fully functional analytics dashboard that visualizes financial behavior insights. The dashboard should present clear visualizations of spending patterns, saving habits, and investment trends. Additionally, it should include metrics on financial stress, literacy levels, and app engagement. A comprehensive report detailing the analysis process, findings, and recommendations for future improvements will also be provided.