Project scope
Categories
Data analysis Data modelling Machine learning Artificial intelligence Data scienceSkills
machine learning user research behavioral analytics content strategy data storytelling artificial intelligence forecastingFreeFuse, in partnership with Not Your Father's AI and LinkedIn Influencer Oliver Yarbrough, is looking to integrate AI-driven sentiment and emotion analysis to better understand user reactions and emotional responses to interactive video content. This project will involve analyzing real-time user interactions, comments, and reactions to assess which types of content elicit positive engagement, frustration, or drop-off behavior.
Students will build a sentiment classification model using NLP techniques, generate insights through behavioral clustering, and create actionable recommendations for optimizing content to improve user retention.
By completing this project, learners will develop skills in real-world AI modeling, user behavior prediction, and data storytelling for content strategy optimization.
Sentiment & Emotion Analysis Model – A machine learning model that classifies user sentiment from comments, reactions, and engagement patterns.
Content Optimization Dashboard – A real-time visualization of sentiment trends and content performance.
Behavioral Insights Report – A deep dive into how emotional responses impact user retention.
Final Presentation – Findings on AI-driven content strategy improvements for FreeFuse.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
FreeFuse aims to address the problem of low engagement, conversions, brand recognition, and brand loyalty by focusing on delivering personalized, engaging, and relevant digital experiences for users.