Westmore Marketing and Design seeks to understand its position within the industry by analyzing its competitive landscape. The project aims to identify key competitors, assess their strengths and weaknesses, and evaluate their market strategies. By conducting this analysis, learners will apply their marketing and research skills to gather data on competitors' offerings, pricing, branding, and customer engagement tactics. The goal is to provide Westmore with a comprehensive understanding of the competitive environment, helping them to refine their strategies and identify opportunities for differentiation. This project will involve tasks such as data collection, SWOT analysis, and strategic recommendations, all of which are closely related and manageable within the given timeframe.

The deliverables for this project include a detailed report and a presentation summarizing the competitive landscape analysis. The report should contain an overview of key competitors, a SWOT analysis for each, a price comparison, overview of their offerings, and strategic recommendations for Westmore. The presentation should highlight the main findings and actionable insights. These deliverables will provide Westmore with a clear understanding of their competitive position and potential strategic moves.