Project scope
Categories
Search engine optimization Marketing strategy Marketing analyticsSkills
seo strategy off-page optimization (seo) meta tags competitive analysis google business profile organic growth auditor's report link building organic search search engine optimizationThe objective of this project is to conduct a competitive SEO analysis for Atome Bakery, identifying strengths, weaknesses, and opportunities in organic search compared to five key competitors in the U.S. and Canada. Students will analyze competitor keyword rankings, backlink profiles, content strategies, and technical SEO elements to provide actionable recommendations for improving Atome Bakery’s search engine visibility.
Tasks & Activities:
• Competitor Identification & Research: Identify five major competitors in the bakery and DTC food sector.
• Keyword Research & Gap Analysis: Compare Atome Bakery’s keyword rankings with competitors, identifying opportunities for growth.
• On-Page SEO Audit: Evaluate technical SEO, meta tags, content structure, internal linking, and site speed.
• Backlink & Off-Page SEO Analysis: Assess Atome Bakery’s backlink profile, identify competitor link-building strategies, and propose high-quality acquisition opportunities.
• Local SEO & SERP Analysis: Examine Google My Business performance, citations, and review strategies of competitors.
• SEO Strategy & Roadmap: Develop a 3-6 month action plan with clear recommendations for content optimization, link-building, and organic growth.
Final Deliverables:
1. SEO Competitor Benchmarking Report (keyword rankings, backlink analysis, content strategies).
2. Keyword Research & Optimization Plan (high-value keywords and content recommendations).
3. Technical SEO & On-Page Audit Report (website structure, performance, and optimization suggestions).
4. Backlink Acquisition Strategy (list of potential partnerships and outreach recommendations).
5. SEO Action Plan & Roadmap (short-term and long-term optimization strategies).
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Atome Bakery offers artisanal ready-to-bake sourdough bread and pastries, delivered frozen directly to our customers' doorsteps. Our innovative approach, fueled by an e-commerce subscription system, complements the unique baking process of proofed dough and the development of the Atome Pan. This specialized baking pan recreates the environment of a traditional deck oven, allowing our customers to achieve professional-quality results using their home oven. We deliver in British Columbia, Alberta, and the 10 Westernmost States in the USA. Now, your bakery is at home