Project scope
Categories
Market research Competitive analysis Customer segmentation Marketing strategySkills
customer acquisition management market analysis competitive analysis market research research artificial intelligenceThis project aims to conduct a focused market research study on AI-driven adaptation platforms for newcomers to Canada. The goal is to analyze market demand, identify key competitors, and provide strategic recommendations for AdaptTO’s positioning. By narrowing the scope, students will gain practical experience in market research methodologies and apply their classroom knowledge to a real-world business scenario.
Competitor Analysis:
- Identify and analyze three to five direct competitors in the AI-driven adaptation space.
- Evaluate their features, pricing models, and unique selling points.
- Summarize strengths, weaknesses, opportunities, and threats (SWOT analysis).
Target Market & Customer Persona Research:
- Identify two to three key customer segments for AdaptTO.
- Conduct research on the challenges faced by newcomers in Canada and their digital adoption behavior.
- Provide insights on user needs and preferences.
Market Trends & Opportunities:
- Research industry trends, growth potential, and emerging technologies relevant to AI-based adaptation solutions.
- Identify gaps in the market where AdaptTO can differentiate itself.
Final Deliverables:
- A 10-15 page market research report including key insights, competitor analysis, and customer personas.
- A presentation deck (5-8 slides) summarizing the findings and strategic recommendations for AdaptTO.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
AdaptTO is an AI generated platform dedicated to helping newcomers thrive in Canada. We focus on innovative solutions to immigration challenges, successful adaptation strategies, and workforce integration. By collaborating with forward-thinking mentors, we aim to create impactful projects that empower immigrants to reach their full potential and contribute to Canada’s diverse and dynamic society.
At AdaptTO, we’re on a mission to revolutionize how newcomers adapt into Canadian life and work.
We’re looking to collaborate on impactful projects that:
🌟 Innovate solutions for immigration challenges.
🌟 Enhance adaptation strategies for newcomers.
🌟 Build tools to connect immigrants with career opportunities.
If you’re passionate about social impact, practical learning, and making a real difference, we’d love to team up! Let’s create something extraordinary together.