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Chaudhary Law Office
Toronto, Ontario, Canada
MC
Managing Lawyer
2
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Competitive analysis Digital marketing Marketing strategy Social media marketing
Project scope
What is the main goal for this project?

The main goal for the project is to evaluate the existing social media campaign of Chaudhary Law Office, identify competitors in the immigration law firm industry, monitor data generated by the social media campaign through platforms such as Google Analytics, Instagram, or Tiktok, and determine if there is room for improvement.


This will involve several different steps for the students, including:


- Analyzing the current social media campaign of Chaudhary Law Office and identifying its strengths and weaknesses.


- Researching and identifying competitors in the immigration law firm industry in Canada.


- Monitoring and analyzing data generated by the social media campaign using platforms such as Google Analytics, Instagram, or Tiktok.


- Identifying areas for improvement in the social media campaign based on the data analysis.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities:


- A report analyzing the strengths and weaknesses of Chaudhary Law Office's current social media campaign.


- A list of identified competitors in the immigration law firm industry in Canada.


- Data analysis and insights from the social media campaign using platforms such as Google Analytics, Instagram, or Tiktok.


- Recommendations for improvement in the social media campaign based on the data analysis.



Final deliverables:


- A comprehensive report including analysis of the current social media campaign, competitor research, data analysis, and recommendations for improvement.


- A presentation summarizing the findings and recommendations from the report.


How will you support learners in completing the project?

Access to data generated by platforms such as Instagram, Google Analytics, TikTok, interaction with management to focus on the goals described, computer hardware access if needed

What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:


- Social media marketing and analytics.


- Competitor analysis and market research.


- Data analysis using platforms such as Google Analytics, Instagram, or Tiktok.



Nice to haves for students include


- Experience with social media campaign management.


- Knowledge of the immigration law industry in Canada.



Students will be expected to research and learn more about the above as the project goes along.

About the company

Immigration law firm assisting refugees, and persons seeking some form of status in Canada