This project aims to provide CIH Equipment Company Inc. with a comprehensive understanding of its competitive landscape and target market. The project will involve conducting a detailed analysis of the company's competitors, identifying key strengths and weaknesses, and understanding market positioning. Additionally, the project will focus on redesigning the company's customer survey to improve data collection and insights. By applying classroom knowledge in market research and survey design, learners will gain practical experience in analyzing market dynamics and enhancing customer feedback mechanisms. The project will consist of closely related tasks, including competitor analysis, target market identification, and survey redesign, ensuring a cohesive learning experience.

The deliverables for this project include a detailed competitive landscape report, highlighting key competitors and their market positions. Additionally, an improved survey design will be developed, incorporating best practices in survey methodology. The final deliverables will provide CIH Equipment Company Inc. with actionable insights into its market environment and enhanced tools for customer feedback collection.