Market Analysis and Survey Design Enhancement for CIH Equipment Company Inc.

This project aims to provide CIH Equipment Company Inc. with a comprehensive understanding of its competitive landscape and target market. The project will involve conducting a detailed analysis of the company's competitors, identifying key strengths and weaknesses, and understanding market positioning. Additionally, the project will focus on redesigning the company's customer survey to improve data collection and insights. By applying classroom knowledge in market research and survey design, learners will gain practical experience in analyzing market dynamics and enhancing customer feedback mechanisms. The project will consist of closely related tasks, including competitor analysis, target market identification, and survey redesign, ensuring a cohesive learning experience.

EGas Depot Content Development

We sell calibration gas on our website but need some assistance with content development for some of the pages. Adding this information will help our SEO and our website overall feel. Air Benzene Butane Ethane Ethylene Helium Hydrogen Hydrogen Cyanide (missing a web page placeholder that I’ll add) Iso-Pentane Nitric Oxide Nitrogen Nitrogen Dioxide (missing a web page placeholder that I’ll add) Oxygen Pentane (missing a web page placeholder that I’ll add) Phosphine (missing a web page placeholder that I’ll add) Propane (missing a web page placeholder that I’ll add) Propylene (missing a web page placeholder that I’ll add) Sulfur Dioxide (missing a web page placeholder that I’ll add) R-134 (missing a web page placeholder that I’ll add) R-22 (missing a web page placeholder that I’ll add)

RMA Process

We are looking to add a RMA (return merchandise authorization) process for our CIH Equipment Company website similar to our current work order form. But this form would include a drop down of available services offer by CIH and pricing for this service. The customer would be expected to complete the form with the information required and in turn would receive a copy of the RMA with its assigned number by email. Several of our competitors have this application. A sample of our current work order form is attached.

CIH Equipment Website Refresh

We are looking to make our website look more professional and up to date. We are adding new labs to our company and are working on adding them to the website. But the website needs help with new content and graphics. Our website is www.cihequipment.com.