Urban Village Academy seeks to enhance its market presence by understanding its current position relative to competitors and identifying its ideal target demographic. The project involves a comprehensive analysis of Urban Village Academy's offerings compared to similar educational institutions. The goal is to identify strengths, weaknesses, opportunities, and threats in the current market landscape. Additionally, the project requires researching and defining the target demographic that aligns with Urban Village Academy's mission and values. Based on these insights, the team will design a strategic marketing plan aimed at effectively reaching and engaging this demographic. This project provides an opportunity for learners to apply their knowledge of market research, data analysis, and marketing strategy development.

The project deliverables include a detailed market analysis report comparing Urban Village Academy's offerings with competitors, a well-defined target demographic profile, and a comprehensive marketing plan. The marketing plan should outline strategies and tactics for reaching the target demographic, including digital and traditional marketing channels, messaging, and budget considerations. The final deliverables should be presented in a professional report format, accompanied by a presentation summarizing key findings and recommendations.