Bov Active aims to revolutionize the perception of golf by making it more fun and approachable for women. The project involves developing engaging social media content that aligns with this mission. The goal is to create a cohesive content strategy that enhances audience engagement across various platforms. Learners will be tasked with crafting compelling copy for social media captions, blog posts, and email marketing campaigns. Additionally, they will conduct SEO research to identify high-impact keywords that can improve the organic reach of Bov Active's blog and website. This project provides an opportunity for learners to apply their knowledge of digital marketing, content creation, and SEO strategies in a real-world context, ultimately contributing to Bov Active's brand visibility and audience engagement.

The deliverables for this project include a comprehensive social media content calendar with engaging posts tailored to Bov Active's brand mission. Learners will also produce a series of blog posts and email marketing drafts that incorporate compelling copy and identified high-impact keywords. Additionally, a detailed SEO report highlighting the research findings and recommended keywords for improving organic reach will be provided. These deliverables will demonstrate the learners' ability to apply classroom knowledge to enhance Bov Active's digital presence.