Project Goal:

AroundHI Solutions specializes in providing top-tier cloud computing, ERP solutions, and AI-driven enterprise software. While we have developed a solid marketing strategy, executing it effectively has been a challenge.

We would like to collaborate with students to refine and implement our digital marketing initiatives, helping us generate leads, increase brand awareness, and optimize our online presence.

Tasks & Responsibilities:

Students will be involved in multiple aspects of our marketing efforts, including:

• Understanding Our Market & Services
• Research our target industries (Tech, Retail, Manufacturing, Finance) and key decision-makers (IT, HR, Operations leaders).
• Familiarize themselves with our ERP and cloud solutions to create relevant marketing content.
• Content Creation & Social Media Management
• Review and develop marketing content (social media posts, emails, brochures, case studies).
• Schedule and deploy content according to our social media calendar to increase engagement and website traffic.
• Monitor and update social media channels to maintain an active and professional presence.
• Outbound Marketing & Lead Generation
• Assist in crafting email campaigns and LinkedIn outreach strategies.
• Test different messaging approaches to improve response rates.

Bonus Activities:

• SEO OptimizationResearch and recommend SEO strategies to improve our website’s visibility.
• Optimize blog content and landing pages for search engines.
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Project Scope and Expectations

During this project, students will assist in executing our digital marketing strategies to drive brand awareness, engagement, and lead generation for AroundHI Solutions.

By clearly outlining the scope, students can understand the project's depth and requirements, ensuring they can meet expectations within the designated timeframe.

Company Overview

At AroundHI Solutions, we specialize in cloud computing, enterprise ERP solutions, and AI-driven software development. We help businesses scale efficiently by modernizing IT infrastructure, optimizing cloud architectures, and enhancing digital transformation efforts.

This project provides students with hands-on experience in B2B digital marketing, allowing them to develop critical skills while gaining insight into how marketing strategies impact real-world business growth.

Project Details

Students will engage in the following tasks:

1. Content Creation & Marketing Strategy Execution

• Develop marketing materials, including social media posts, email campaigns, and promotional brochures.
• Research and recommend marketing strategies to enhance brand positioning.
• Align content with our target audience, including IT leaders, HR executives, and operations managers.

2. Social Media & Website Management

• Schedule and publish content following our social media calendar.
• Monitor engagement and recommend improvements to boost visibility.
• Update and optimize website content to enhance user experience.

3. Outbound & Lead Generation Support

• Assist in email marketing and LinkedIn outreach campaigns.
• Research industry trends and competitors to refine messaging.
• Track key performance metrics and suggest improvements.

Final Deliverables

By the end of the project, students will submit:

✅ Marketing Content Portfolio – A document containing all created marketing materials, including social media posts, email templates, and graphics.

✅ Marketing Strategy Report – A summary of recommended strategies, insights, and campaign performance analysis.

✅ Engagement & Growth Report – A brief report outlining social media and website performance improvements.

Bonus Activities

🔹 SEO Strategy Recommendations – Suggestions to improve website visibility and search ranking.

🔹 Competitor Analysis – Insights into how competitors execute digital marketing strategies.

For Students:

To validate your work, please submit all final deliverables in an appropriate format (Word, PDF, JPEG, PowerPoint, etc.). If the project requires an NDA, provide redacted or sample deliverables that demonstrate your contributions.

Benefits for Students

✔ Hands-on experience in digital marketing, content creation, and lead generation.

✔ Exposure to real-world B2B marketing challenges in the IT & SaaS industries.

✔ Networking opportunities with industry professionals.