Salmon-Run Coaching, a company specializing in business-to-business (B2B) coaching services, seeks to enhance its online presence and reach a broader audience. The primary goal of this project is to develop a comprehensive digital marketing plan that focuses on improving the company's website search engine optimization (SEO) and social media engagement. The project will involve analyzing current digital marketing efforts, identifying areas for improvement, and proposing strategies to increase visibility and engagement with potential clients. Learners will apply their knowledge of digital marketing principles, SEO techniques, and social media strategies to create a plan that aligns with Salmon-Run Coaching's business objectives. The project will be completed by a team of marketing students who will work collaboratively to ensure all aspects of the digital marketing plan are cohesive and effective.

The deliverables for this project include a detailed digital marketing plan document that outlines strategies for SEO improvement and social media engagement. Additionally, the team will provide a presentation summarizing their findings and recommendations. Key components of the deliverables will include an SEO/social media content audit, a content strategy for social media platforms, and a timeline for implementation. The final deliverables should be actionable and tailored to the B2B focus of Salmon-Run Coaching.